IDRAAC launched Lebanon’s first national mental health awareness campaign, "Think About It" ("فكّر الصحة نفسية كمان"), to promote awareness and understanding of mental health.
The campaign communicated key messages about mental health concepts and conditions, all based on IDRAAC’s pioneering research and activities.
To amplify its reach, five well-known public figures supported the initiative through dedicated video messages:
- Zeina Daccache – Actor, Director, and Drama Therapist
- Rabih Keyrouz – Fashion Designer
- Tino Karam – Actor and Director
- Hamed Sinno – Lead Singer of Mashrou’ Leila
- Ghida Younes – TV Presenter and Producer
Campaign Components:
- Outdoor billboards and posters
- TV and radio commercials
- Online campaign on IDRAAC’s website, Facebook, and Twitter
- Media appearances on radio and television
This initiative marked a major step in breaking the stigma surrounding mental health in Lebanon.