Effect of imported TV programs on university's youth (field study on the youth at the University of Jordan)

Author: Al Qudah, Mohammad F.

Source:
Dirasat: Human & Social Sciences, Vol 26(1), Feb 1999: 131-158.
Explored the impact of Syrian, Jordanian, and Israeli television programs on youth, and the extent of television exposure of specific imported 18,990) received questionnaires (791 were = programs. Thirteen colleges (N returned). Analysis showed that TV was more trusted by viewers than other communication means. Furthermore, imported programs were more attractive to viewers than local ones. Most viewers insisted they watch these programs, especially exciting ones like songs, series, etc. At the same time, the popularity of scientific and documentary programs was minimal, since viewers saw TV as entertainment in the first degree. However, some people did not watch imported TV programs because they considered them against religion and ethics. Moreover, it was shown that imported programs had effects on young people at universities, especially in their desire to travel, to stay awake longer than usual, to establish relations with the other gender, as well as affected relationships with the family and other people, personal behavior, clothes, and hair cut. Other influences related to emotional and religious aspects.