The gentle non-aversive approach is a new and promising treatment modality in severe behavioral problems. It has been recently presented as an option to the classical control-oriented approaches of behavior therapy. This paper reviewed this approach by focusing on areas of application, general theorization, and basic techniques commonly used by adherers of this modality. This approach's emphasis is on anti-authoritarian values, the role of bonding and reciprocity that need to exist between the person and his social environment, and the value of creating a rewarding relationship with the behaviorally disturbed person. The major techniques are discussed, including the ignoring-redirect-reward paradigm, environmental management, and teaching in silence. A clinical application of this approach in a case of severe violence in a 31 yr old retarded female is presented